Ølvens Hule

Building a brand since day one

ØLVENS HULE

Building a brand since day one

ØLVENS HULE

Building a brand since day one

ØLVENS HULE

Building a brand since day one

Jeppe Halkier Hansen knows beer inside out. From tastings and talks to the history behind every brew, he has a real knack for sharing his passion for beer with others.

We started working together just as he was preparing to launch Ølvens Hule. He knew his beer, but branding and marketing weren't really his thing. My job was to ask the right questions, get to know what set him apart, and turn that into a visual identity that felt true to him.

BRANDING

LOGO

SOCIAL MEDIA

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Branding

Making the conection

Branding

Making the conection

Branding

Making the conection

Branding

Making the conection

From the start, people needed to know what Ølvens Hule was about. The slogan “Smagninger, foredrag og salg af den gode øl” says it quite simply. I created a classic, retro-inspired beer look for the logo, alongside a series of minimal, beer-inspired illustrations. The aim was to make the connection immediate: see the identity, think beer, think Jeppe.

Serious about beer, not ourselves

But a strong brand needs more than recognition. The more I got to know Jeppe, the more his humour and love of pop culture found their way into the creative direction. We played with bold compositions, unexpected references and cheeky ideas to give the brand its own kind of sex appeal.

The idea was to make people smile, pique their curiosity and leave them thinking, “That looks like a fun event to go to.”

The contrast brought everything into balance: clean, minimal illustrations made the beer connection clear, while the more irreverent posters and memes brought the personality. Together, they captured both sides of Ølvens Hule: the walking encyclopaedia of beer and the wonderfully mad guy who can make you laugh until your sides hurt.