Building on the original logo design by the talented Carmen, I refined the identity and expanded it into a complete family of logo variations and glyphs. Alongside this, I developed the colour palette, icon set and typography, bringing everything together into a cohesive visual identity inspired by the surrounding landscape.

This visual language carries through to the website, where generous space, considered typography and strong photography let the villas take centre stage, while keeping the experience effortless, from exploring the accommodation and amenities to booking a stay.

I also art-directed a new series of photographs to complement Graeme Fordham’s existing library, capturing how the property had evolved into a lush desert oasis, from the refurbished pool and sauna to the architectural details that make the place special.