In 2014, Blue Ocean Freedivers took us into the ocean, and we worked together on their website. A few years down the line, they have established themselves as one of the best freediving instructor training facilities in the world.
Now it's time to refresh their full brand identity with a new breath of fresh air. Together, we have prepared a more concise colour palette, a crisp and stylish new logo, a sparkling new website, and a complete overhaul of print materials. This is followed by a rebranding campaign that focuses on their educational instructor work.
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Freediving may seem like an extreme, adrenaline-fueled sport reserved for superhumans pushing the limits. However, Brian and Catherine approach it with a calm and focused attitude, prioritizing determination, professionalism, and pride in their excellent training.
It's aways an absolute pleasure to work with them, and the enjoyable atmosphere that surround them is reflected in all the elements we created to strenght their brand?
Blue Ocean Freedivers needed to upgrade their website. What changed? Within just a few years, they had positioned themselves as a top freediving educational center. The new website showcases more of their courses, particularly their Instructor Internship, for which we even prepared a specific social media campaign.
Another great addition was the rental of the swimming pool for training and official AIDA competitions. We used WordPress as it is the CMS Catherine knows best and integrated an online booking system with live availability, so they can explore the Red Sea without worry.
The website has greatly improved my time management. Renting the pool has been the biggest time-saver!
- Brian Crossland, Blue Ocean Freedivers OwnerLove it, love it, love it.
-Catherine Crossland, Blue Ocean Freedivers Owner