Dom’s absolute passion is teaching diving. As a PADI course director, he has established IDC DIVE to educate a new generation of scuba diving professionals.
Katuak's mission was to handle a complete branding project and take care of everything needed:
Dom always says that "introducing people to the stunning reefs of the Red Sea is a privilege". At Katuak, we believe that the real privilege has been branding his vision.
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IDC DIVE trains the next generation of PADI professional scuba divers, teaching water skills and diving theory. Dom envisions his website as a reference not only for his future students but also for anyone wanting to expand their knowledge of diving theory. For that reason, IDC DIVE is a knowledge-based website that provides current information about the courses and a comprehensive guide to diving theory.
We have chosen to use a split layout design for the interior pages. This design includes a fixed image on the left third of the screen to contrast with scrolling content on the opposite side.
To aim for a wider market, including gap years, adventure breaks and sabbaticals, Dom decided to launch a combined social media and print marketing campaign. His goal to promote IDC-DIVE in dive shops and swimmingpools in London and that way be able to reach new markets.
