Elgaards Time Out

Branding & Broadcast Design for SPORT LIVE

Elgaards Time Out is a Danish sports interview show hosted by journalist Claus Elgaard for SPORT LIVE. Each episode brings a different figure from Danish sport into the studio for a conversation — usually over a cup of coffee.

I created the visual identity for the programme, including the logo, opening titles, credits and on-screen broadcast graphics. The identity was developed within SPORT LIVE’s established orange brand requirement, making orange a central element throughout the visual language.

For the logo, I combined a timer motif with a rounded serif typeface, giving the programme a friendly and sophisticated character while connecting directly to the idea of time.

For the titles and graphics, I drew inspiration from Danish artist Richard Mortensen’s abstract geometric art. His simple lines and forms created a visual language focused on rhythm, movement and energy.

This balance was important: the titles should create energy without overpowering what matters most — the conversation and the person being interviewed.