I first worked with Blue Ocean Freedivers in 2014, and since then, Brian and Catherine have become established figures in the international freediving community. As their influence grew, it was time for the brand to evolve too.
Freediving is often presented as extreme, but they take a different approach. More calm, focused and deeply committed to quality teaching. The challenge was to reflect that in a more contemporary identity without losing the personality that sets them apart.
VISUAL IDENTITY
LOGO
WEB
PHOTOGRAPHY
#83bfe8
#046199
#1B2844
#fcb334
#13c2c5
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Full Crest
Glyph
The new logo pairs a minimalist freediver symbol with fluid, hand-drawn lettering that reflects the calm, effortless movement of being underwater. The result is a clean, understated identity that captures the peaceful essence of freediving while retaining a human touch.
As part of their new visual identity, I redesigned and developed the website, art-directed a new photography library, and t-shirts and brochures . Creating a consistent look and putting their educational work at the heart of the brand.
The new website makes courses easier to explore, with a stronger focus on instructor training and the Instructor Internship. I also developed a pool rental system that lets visitors check live availability and book online, simplifying the process for customers while reducing admin for the team.
Swimming Pool Rental
More traffic → More bookings → Less admin
· Direct bookings
· Live availability
· Automated system
· Google Calendar sync
STRATEGY · UX · DESIGN · DEVELOPMENT
The website has greatly improved my time management. Renting the pool has been the biggest time-saver!
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