Inspired by the landscape, the identity combines organic shapes, earthy colours and editorial typography to create a look that feels grounded, understated and quietly luxurious.

The same direction carries through to the website, where generous space and strong photography let the villas take centre stage, while keeping the experience effortless, from exploring the accommodation and amenities to booking a stay.

I also art-directed a new series of photographs to complement Graeme Fordham's existing library, capturing how the property had evolved into a lush desert oasis, including the refurbished pool and sauna.