Sara Campbell is a four-time world record-holding freediver and Kundalini Yoga teacher. Her approach brings together freediving, yoga, breathwork and philosophy, exploring the deeper side of the sport.
With more than 60 videos to bring together, I created the visual identity and designed the VHX platform, building a clear visual identity rooted in the world of freediving
VISUAL IDENTITY
LOGO
DIGITAL & PRINT
VHX PLATFORM
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The aim was to create imagery that would catch the eye of freedivers: simple in composition, but powerful in impact.
I built the main brand around warm golden tones, textured surfaces, a circular logo and a mix of clean, geometric lettering and flowing handwritten script. The contrast gives the identity a clear structure without losing the more personal, human side of Sara’s teaching. I carried the same look into the VHX platform, keeping things simple and letting Sara’s teaching videos take centre stage.
Each course explores a different aspect of freediving, from Deep Relaxation to Mental Management. I gave each one its own colour, while keeping the signature gold for the videos shared across the programme.
With more than 60 videos to navigate, this colour system helps people recognise each course at a glance and find their way around, while keeping everything connected to the same visual identity.
The system also extends beyond the platform to course artwork, partner banners, dive magazines, social media, email and print.
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Full Crest
Glyph
I also created the graphics and digital assets for the Yoga for Freediving section of Sara’s wider Discover Your Depths website, working alongside Sara and her team.
Swimming Pool Rental
More traffic → More bookings → Less admin
· Direct bookings
· Live availability
· Automated system
· Google Calendar sync
STRATEGY · UX · DESIGN · DEVELOPMENT
The website has greatly improved my time management. Renting the pool has been the biggest time-saver!
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