Ølvens Hule

Building a brand since day one

ØLVENS HULE

Building a brand since day one

ØLVENS HULE

Building a brand since day one

ØLVENS HULE

Building a brand since day one

Jeppe Halkier Hansen knows beer inside out. From tastings and talks to the history behind every brew, he has a real knack for sharing his passion for beer with others.

We started working together just as he was preparing to launch Ølvens Hule. He knew his beer, but branding and marketing weren't really his thing. My job was to ask the right questions, get to know what set him apart, and turn that into a visual identity that felt true to him.

BRANDING

LOGO

SOCIAL MEDIA

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Branding

Making the conection

Branding

Making the conection

Branding

Making the conection

Branding

Making the conection

From the start, people needed to know what Ølvens Hule was about. The slogan “Smagninger, foredrag og salg af den gode øl” says it quite simply. I created a classic, retro-inspired beer look for the logo, alongside a series of minimal, beer-inspired illustrations. The aim was to make the connection immediate: see the identity, think beer, think Jeppe.

Serious about beer, not ourselves

But there was more to Jeppe than beer expertise. The more I got to know him, the more his humour and love of pop culture found their way into the creative direction. We had fun creating posters and memes packed with unexpected references, giving the brand a more irreverent side that felt true to him.

The aim was to make people smile, spark their curiosity and think, “That looks like a fun event to go to.”