The idea is simple: spot them, learn about them, collect them all.

The T-shirts are just the starting point. Each of the five species has its own character, making it easy to build a little world around them and turn the collection into something divers can discover both above and below the surface.

An engaging dive briefing could get divers excited about the possibility of spotting one. A social post could share a few facts about the species. A dedicated dive or speciality course could take the idea even further.

The concept gives H2O a playful way to talk about Dahab's marine life while creating more opportunities for divers to engage with the dive centre