My portfolio is mostly focused on graphic design and art direction, so rather than reworking existing projects to fit this application, I decided to start from scratch. No rebranding my past work, no adapting old case studies. Just Trapholt, a few ideas, and the question: what can I create for this museum in a single day?

I went back to the photos I’d taken during my own visits to Trapholt. No special setup, just me, visiting the museum and photographing what caught my eye. A small collection of moments seen through a visitor’s eyes — and a glimpse of what I can do with a camera, even without a production plan.






My portfolio is mostly focused on graphic design and art direction, so rather than reworking existing projects to fit this application, I decided to start from scratch. No rebranding my past work, no adapting old case studies. Just Trapholt, a few ideas, and the question: what can I create for this museum in a single day?
Touchpoints
✓
T-shirts & merchandises
✓
Stickers & collectables
✓
Social Media
✓
Fish & species content
✓
Advanced courses / fish-ID dives
✓
Marine life & conservationd marine life
The Big Idea
✓
Attract all divers
✓
Encorage repeat dives
✓
Extend merchandise sales
✓
Promote specialised diving experiences
✓
Strenghten its conection to Dahab's reef and marine life











